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Social Local Mobile – SoLoMo comes to life at IRX 2013

IRX 2013 : SoLoMo is a current acronym for ‘Social Local Mobile’, reflecting the maturity of mobile from a technology and device into a full part of the customer’s expectation and experience.

“Social” is important since not only do people speak to other people via their mobile phones, but the use of social media is far greater via mobile devices than via the desktop. “Local” reflects the ‘grounding’ of the mobile experience in current or chosen locale (via maps, GPS and directories) while “mobile” reflects the everywhere, anytime aspect of customer experience.

From the underlying technology to customer engagement strategies, via vouchering and promotional technical to behavioural insights, this conference will bring SoLoMo to life – and show how we can rapidly adopt and exploit this trend.

This Stream is programmed by, our title focusing upon the role of mobile channels and ‘mobility’ within multichannel retailing.

Date and time: 20 March – 1020 – 1230 and 1330 – 1530 (comprising 8 30-minute slots)
Location: Customer Theatre

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