Shaken & Stirred - Influential Brand Profiling and Positioning

The sad departure of Posterous

Gavin Heaton writes .. I have long been a fan of Posterous. It was a platform that was ridiculously easy to use – and was a great introduction to social media for those who were (or remain) cautious of technology and online publishing.

But when Twitter acquired Posterous in 2012, it was only a matter of time before it was made redundant. And now we know that Posterous will be turned off on April 30, 2013. Making the announcement on the official Posterous blog, founder, Sachin Agarwal, thanked the users and supporters of Posterous and explained how to backup and download your site:

  1. Go to
  2. Click to request a backup of your Space by clicking “Request Backup” next to your Space name.
  3. When your backup is ready, you’ll receive an email.
  4. Return to to download a .zip file.

I’ve started the process of moving the various Posterous sites that I have created. I will probably move them to a WordPress site of some kind – when I have the time … but I do so a little sadly.

Posterous’ ease-of-use was a phenomenal wake-up call to the rest of the web world. It will be a shame to see it disappear. Let’s hope the Posterous focus on simplicity impacts the Twitter product roadmap. After all, we don’t need more features, we need a better experience in our use of technology. And for my money, simplicity it the key.

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photo credit: ellenmac11 via photopin cc

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