Shaken & Stirred - Influential Brand Profiling and Positioning

Latest : Asda considers bid for HMV

Asda is interested in buying HMV’s brand and business and is not just looking to purchase former HMV stores to convert into convenience food shops, the Telegraph reported, without saying where it got the information.

Asda, Britain’s second-biggest supermarket group, has held talks with Deloitte, administrators to HMV, the Telegraph said.

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