TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Nuggets : Ryanair, Chelsea FC, Roman Abramovich, Sainsbury’s, Justin King, Tesco

The Independent: Irish budget airline Ryanair will almost double the size of its fleet after announcing a landmark deal with Boeing to buy 175 jets for $15.6bn.

The Times (£): The eldest son of Chelsea FC owner Roman Abramovich is following in his father’s footsteps with a $46m deal to buy an oil field in Russia.

The Guardian: Sainsbury’s boss Justin King has warned he will report Tesco to the Advertising Standards Authority over its new price promise if he believes comparisons between own brand products are inaccurate

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