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Websites : Tesco launches website to rebuild consumer confidence

  • Tesco is launching a new website to help claw back customer confidence following the horsemeat scandal.
  • Chief executive Philip Clarke has said in a video blog that the company is working proactively to tackle the horsemeat contamination and the website should help to bring transparency to the supply chain.
  • The website Tesco Food News features pledges to ensure food is sourced close to home and that better controls are in place to prevent a repeat of this incident.


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