Tesco is launching a new website to help claw back customer confidence following the horsemeat scandal.
- Chief executive Philip Clarke has said in a video blog that the company is working proactively to tackle the horsemeat contamination and the website should help to bring transparency to the supply chain.
- The website Tesco Food News features pledges to ensure food is sourced close to home and that better controls are in place to prevent a repeat of this incident.