TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Marketing videos: how NOT to create them [Video ] / Alex Robertson, Red Rocket Media

marketing-videos-how-not-to-create

Alex Robertson writes

Last week I posted a blog with some top tips on how to give your brand marketing videos the edge when releasing content onto sharing platforms like YouTube (Top tips to make your videos tip-top ).

To further bolster up the points I made originally, I thought I’d produce a short visual aid to explain the tips – a sort of “practice what you preach” piece. Joining me in the exercise was my partner in crime, and Head of Social Media here at Red Rocket Media, Simon Jenkins. Watch the video.

This video is the result of our efforts in explaining the 5 top tips with examples of how not to do it.

Please note: company names used in this video production have absolutely no affiliation to any companies using those names.

Thinking of creating video yourself?

If you like the idea of creating educational and fun videos for your own brand but aren’t sure where to start, give us a ring on 0845 658 3334 and we’ll be happy to answer any questions you have.

Transcript

Keep your message simple

“Hello, and welcome to the latest in a series of clips, brought to you by me, Aiden Drainage.Today I’m going to taking you through the 386 step guide to filling in your tax return. So, for the next 4 to 5 hours, sit back, relax but concentrate and listen to what I am about to tell you.Next slide please. Much obliged….”

Ensure your presenter is in shot and the background is free of distractions

[FOCUS PROBLEMS]

[PLACING PRESENTER IN CENTRE OF SHOT WITH HEADROOM]

[ENSURE ANY CREW/TECHNOLOGY IS OUT OF SHOT]

[CHECK YOUR LIGHTING]

[MAKE SURE BACKGROUND IS CLEAR OF VIEWER DISTRACTIONS]

[SPEAK CLEARLY AND CHECK YOUR AUDIO LEVELS TO CAMERA]

Keep it short

“Moving swiftly on to step #284 (d) where we will be covering: Number of forms, uses of the word incumbent, mother’s maiden name……”

Use the correct tone for the subject matter

“…no seriously man, you should have been there. Oh my god yeah, the banter was turned up to 11, and then some….no you’re right, 12 it would have been. Listen kiddo, daddy loves you. Have a great day at school. Bye…

Hi there. I’ve just heard on that blasted grape vine that the rumour mill is awash with…rumours… that change is on the horizon. Well, I’m here to tell you that there will be redundancies, starting with 250 members of our Ipswich branch with immediate effect. Thanks for all the hard work guys, virtual high fives.

I’ve just drawn a cat.”

Include a clear call to action

“If you have found anything of interest in this video, why not get in touch? In fact, call us today on 08456…5…45.

Click here or something”.

Alex Robertson

Alex has over 5 years’ experience in social media & digital marketing focused specifically on content/social strategy for B2B/B2C corporations and joined Red Rocket Media in April 2013.Alex has a particular interest in video production, blogging and the use of humour, where appropriate, to drive brand awareness and audience interaction through creative and engaging content.

To help his clients get the most from their social media presence, Alex believes in fully understanding their business challenges to help define clear objectives before embarking on any digital campaign. In his spare time, Alex is a keen musician, film maker and comedy writer.

Follow me on Google Plus

More Posts – Website

 

 

Leave a Comment