TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

FMCG : Great opportunities in the iced crystal drinks area of the soft drinks market / Slush Puppie

Despite it being the worst summer since 1905, Slush Puppie Ltd saw its sales increase by an explosive 26% in 2012; these great results continue to build in 2013.  New Head of European Marketing Zoe Cooper comments; “One of my first tasks was to develop a new online strategy for the business. The starting point of this strategy being the re-development of the company’s B2B website, and the start of an all year round social media strategy to engage our Slush Puppie consumer.

The power of social media will allow us to truly connect with our consumers through the brand values they know and love, and find out what makes Slush Puppie so special to millions of people throughout the world. My aim is to empower our Facebook and Twitter users to give input into flavour and product development, as well as give them the opportunity to participate in some great giveaways and photo sharing opportunities for the Slush Puppie brand; we want to get everyone feeling the freeze with Slush Puppie, all year round.’


Candyspace have developed a design for the new website which offers a fresh, clean look, but still captures the fun and frosty nature of the products offered by all of the Slush Puppie brands including; Tango Ice Blast, Frutina and Quench. The website has been designed to truly show off the full product range on offer and showcases why we are the European brand leaders in the Ice Crystal drinks market. As a B2B website it has been built to speak to potential and existing retailers about the Slush Puppie product range and how it can be part of their business proposition, displaying the great opportunities in the iced crystal drinks area of the soft drinks market. The website also captures the heritage of the brand and information from the company, offering something for consumers wanting to find out more about our much loved, long standing brand.

Commenting on their involvement in this project; Tom Thorne Managing Director of Candyspace

‘Slush Puppie gave us a great opportunity to capture the essence of a brand with a real heritage and a family of fun, colourful products. The design speaks to the needs of Slush Puppie’s B2B audience to hear news about updates to the product range, providing them with information on the core products and new ones alike. The new site is bright, colourful, frosty and informative!’

Check out our new look website www.slushpuppie.co.uk.

Be part of Slush Puppie ‘Like’ our Facebook Page www.facebook.com/slushpuppieeurope.

Follow us on Twitter @slushpuppieUK.

 

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