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Shaken & Stirred - Influential Brand Profiling and Positioning

Have you heard of ‘upmarket socialising?’ / Mitchells & Butlers

We’re interested in expanding something like All Bar One. It sits very squarely in what we call upmarket socialising.”

Alistair Darby, chief executive of pub group Mitchells & Butlers, is targeting a better sort of drinker.

 

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