Shaken & Stirred - Influential Brand Profiling and Positioning

Where’s The Party? by Carlsberg featuring Axwell

This summer Carlsberg is reigniting its “Where’s The Party?” campaign, only to make it bigger and more exciting than ever before. To launch this epic summer of music and partying, Carlsberg is releasing Axwell’s latest solo track via a totally unique interactive music video experience, taking fans into an immersive music world where they need to #followthebeat to unlock further content.

The music video showcases ground-breaking dynamic web audio technology, where by simple interaction you get to follow the beat of the song, if you lose it the song will filter out and get lost in an echo. Get back on the beat and the track will filter back and play at full power again.

The video is live now and we’d love for you to be one of the first to check it out at and follow the beat…

Throughout the summer, 18 countries will be launching “Where’s The Party?” with local parties planned across Europe and Asia – with a few lucky winners getting the chance to win tickets to the headline Party with Axwell.  More information will be revealed soon.

Get involved and let us know what you think, and by all means, join the conversation to unlock further exclusive content by searching for #followthebeat on Twitter or visiting @Carlsberg.

Let the awesome experiences begin…


Leave a Comment