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Cannes Lions Video Winner : Featuring a Smart Fortwo trying to make its way off road

Via Simply Zesty ….Finally a car ad that actually conveys an idea.

Considering how hilarious this ad from BBDO Germany is, the only thing you’ll be thinking after it – apart from how enjoyable it is – is just how it slipped under the radar. Watch the video.

Spotted by AdWeek, we’re in agreement when they say how surprising it was that this ad didn’t get any coverage when it was first released. The ad features a Smart Fortwo trying to make its way off road, leading to some funny situations. It’s the ending that really makes it, and thankfully it won gold in both Film and Film Craft at the Cannes Lions this year so it’s not all bad. –

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