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PR disaster / After consumer complaints, Tropicana ditches their $35 million packaging and marketing failure

Tropicana Orange Juice Waste $35 Million on their New Marketing/Packaging Failure

From www.youtube.com – 

Joachim Scholz‘s insight:

 

This clip details the PR disaster when Tropicana dared to change its iconic packaging of their orange juice. You know, the straw coming straight out of the orange.

One level it’s a good example how consumers are more empowered today with social media, how they are able to immediately voice concerns and make complaints, and how companies can listen to these conversations (or rather angry outcries, in this case) to inform their marketing.

On a different level, this clip demonstrates how hopelessly misused marketing terminology is these days at CNN. Subliminal? I don’t think so! And what is wrong with this “expert”??

 

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