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St Ives launches The Shop to help stores turn browsers into buyers

Design and marketing consultancy rolled out by marketing services group St Ives –

September 2013: The Shop, a specialist retail creative business with design at its heart, launches this week with a remit to help retailers and brands translate advertising into exciting and effective in-store executions, turning browsing shoppers into buyers of products and services.

The 15-strong team is already working with retailers and brands including Holland & Barrett, M&S and Britvic as part of its partnership with SP Group, the point-of-sale (POS) print business also owned by St Ives. The Shop’s headquarters are in Redditch but it also has offices in London as it bids to build its team based around client needs.

The Shop grew out of the existing design studio of SP but has now turned into a standalone creative business that offers integrated services much earlier in the planning process, including:

• Shopper marketing
• Retail design
• Permanent display
• Brand activation.

Heading The Shop is Managing Director Neil Jenkinson. The key thing is that The Shop understands the motivations of customers while they’re in-store and knows how to adapt existing above-the-line ideas to persuade people to buy while they are in shopper mode.”

The Shop, www.theshopagency.co.uk, is a specialist retail creative business with design at its heart. Owned by marketing solutions company St Ives Group and run as a subsidiary of SP Group, The Shop launched in summer 2013 to help retailers and brands translate advertising into exciting and effective in-store executions, turning browsing shoppers into buyers of products and services.

The Shop grew out of the existing design studio capabilities of SP Group, which focuses on in-store point of sale print and is also owned by St Ives. The Shop retains close links with SP and shares several clients.

Headquartered in Redditch, The Shop also has offices in London, and offers services including:
• Shopper marketing
• Retail design
• Permanent display
• Brand activation.

Clients of The Shop currently include Holland & Barrett, M&S and Britvic.

 

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