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Shaken & Stirred - Influential Brand Profiling and Positioning

It now appears there is a God of the good guys – up there at 35,000 feet

Why easyJet’s McCall can teach Ryanair’s O’Leary a thing or two about branding – and running an airline
It now appears there is a God of the good guys – up there at 35,000 feet.

 

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