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Supermarkets / “Claims to be the cheapest are worth little to customers” says Which?

Take supermarket price match schemes with ‘pinch of salt’, says Which?
Investigation into Asda, Sainsbury’s and Tesco finds differences in schemes means claims to be the cheapest are worth little to customersConsumers warned to take supermarket price match schemes with ‘a pinch of salt’ | News | Marketing Week http://t.co/BFF6HJBdht

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