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Simply Pleasure partners with ImpactFive to extend brand awareness and drive online leads through performance marketingp

by on December 5, 2013 in Lead story, Nuggets, Retail, Retail News, Small Business, Uncategorized

Simply Pleasure, The UK’s largest retailer of adult toys, has partnered with ImpactFive ( to launch a performance marketing campaign for its online store (

Simply Pleasure, which has shops in 30 high streets nationwide, has the largest range of products for the adult market; including toys, gifts, lingerie and clothing. The company will be extending brand awareness and  driving traffic to the Website through its partnership with ImpactFive.

It will be using ImpactFive’s premium affiliate network for the adult industry to launch a performance marketing campaign for Simply Pleasure’s extensive product range.

Toby Branston, director of Simply Pleasure,  said:

“ImpactFive’s specialist affiliate network will enable us to target and connect with new markets through performance marketing. This strategic collaboration will help us to improve our brand positioning, connecting with markets that are interested in our products and driving quality leads to our online store.”

Andrew Slack, founder and CEO of ImpactFive, said:

“We are excited to be working with Simply Pleasure as they launch this performance marketing campaign. It’s tremendously encouraging to see a growing trend of high street brands embrace the performance channel, dedicating resource and energy into this cost-effective means of digital marketing.”



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