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“Sneak Peek” of its new, interest-based homepage from Pinterest

by on January 28, 2014 in Lead story, Pinterest

Last week, we spotted what appeared to be a test of a personalized Pinterest homepage in the wild. At the time, the company declined to provide further comment on the matter, but today that changes: Pinterest is officially announcing a sneak preview of its new “Interests” page, designed to highlight items that match your own personal tastes.

With a tool Pinterest is simply calling “Interests,” the site will now help users find pins they like, based on the types of pins you’ve collected. As the company explains in the blog post announcing the news, if before you used to browse a “Gardening” section to find pins related to climbing plants and wall ferns, today your “Interests” page might feature vertical gardens instead.  Read On.


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