“2,000 sales a day originated from an Android smartphone” / Affiliate Window’s January 2014 Mobile Stats

Affiliate Window‘s January 2014 Mobile Stats

2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com. Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

January Mobile Performance

• 32.1% of traffic originated from a mobile device – down from 32.4% in December
• 14.1% of traffic came from a smartphone – down from 15.2% in December
• 25.6% of sales originated from a mobile device – down from 27.1% in December
• 8.0% of sales came from a smartphone – down from 8.5% in December
• Mobile traffic converted at 3.6% – down from 4.6% in December
• Mobile Average Order Value (AOV) was £72.87 – up from £67.95 in December

January Headlines

• 2,000 sales a day originated from an Android smartphone
• 124 clicks each minute came from an iPhone
• The share of traffic and sales through Android devices gained further ground on Apple
• devices

As well as the top level data on the share of traffic and transactions by device category, we also
provide comprehensive reporting into the individual devices that are driving these trends – from
share of mobile activity right down to conversion rate and AOV for each device.

• Android smartphones accounted for 28% of smartphone traffic and 27.6% of sales
• Android tablets accounted for 24.5% of tablet traffic but only 14.7% of sales
• Tablet devices converted at 5.6% while smartphones dragged down the overall mobile
• conversion rate – converting at 2.6%
• iPad converts at almost double the rate of Android tablets
• iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do

If you are interested in seeing more detailed information on the above, comprehensive coverage of
our monthly mobile stats can be found here. Register your interest in our monthly mobile data by
emailing the team: [email protected]

Questions? Comments?

Get in touch at [email protected]