SEARCHENGINELAND.COM— Following the launch of its awards site, Bing announced today a new partnership with The Hollywood Reporter to create the “ultimate Oscars resource guide.” According to the announcement, Bing’s awards site will offer biographical information, photos and news on this year’s Academy Award nominees.
To illustrate its new Oscar search features, the site used best supporting actor nominees Jared Leto from Dallas Buyers Club and Johan Hill who starred in The Wolf of Wall Street.
Bing is also using its trend data to predict winners. The Bing Awards site (not available at the moment in the UK) currently has American Hustle’s Jennifer Lawrence in the lead for Best Supporting Actress, winning 80 percent of the searches in her award category.
Leonardo DiCaprio accounts for 54 percent of Best Actor related searches for his portrayal of Jordan Belfort in The Wolf of Wall Street, followed by Christian Bale who is also nominated forAmerican Hustle.
Another Bing awards feature is its Oscars Ballot, a new tool the site is using to predict this year’s Oscar winners via crowd sourced data.