Shaken & Stirred - Influential Brand Profiling and Positioning

New Amobee LTV allows brands to measure and increase the lifetime value of Mobile Apps

Amobee LTV (Lifetime Value) will help the growing number of brands and developers that have created apps but who don’t understand what users are doing with them, how to keep users engaged or how to make more money from their mobile apps. As part of the Amobee platform, Amobee LTV provides the following:

– Powerful analytics to understand who your users are, what your users are doing with your apps and how and when they are using them.
– Unique engagement and reengagement tools for in-app text and rich-media push notifications.
– Built in app promotion technology to efficiently  acquire new app users with full attribution and conversion analytics across any supply source
– Dedicated app monetization engine powered by the Amobee Exchange to connect your app to 200+ premier demand sources.

Seamlessly integrated into the Amobee platform, Amobee LTV enables CMOs and app developers to promote, analyse, engage and monetize mobile app users through a single SDK and state-of-the-art GUI.  For more information about Amobee LTV, or to join the private beta, go to:

Announces Significant Platform Expansion to Ensure Brand Success with Mobile App Users

Amobee, the company defining digital advertising, today  announced Amobee LTV, a significant update to the Amobee Platform, which enables advertisers, publishers and app developers to gain insights into their mobile app customer base and increase customer success and ROI of their mobile apps. With Amobee LTV, the Amobee Platform is the industry’s most comprehensive digital advertising platform for advertisers, publishers and app developers  who use mobile apps to build lifetime relationships with consumers.

Amobee LTV includes the capability to get detailed insights on mobile app users, as well as the power to  directly engage and re-engage app users to increase ROI. The platform provides a user-friendly, holistic view of what users are doing with multiple apps, including the ability to segment audiences and generate  a lifetime value score for each app or customer segment. Engagement tools for in-app text and rich-media push notifications are integrated directly into the platform.

“Customers come and go, but fans stay for life,” said Mark Strecker, president of Amobee. “We built this platform to help companies create strong relationships with their customers. With Amobee LTV, marketing executives and app developers can use customer insights to vastly increase the chances of retaining app users, creating fans for a lifetime.”For advertisers, the Amobee Platform includes Amobee RTB DSP, the industry’s most advanced programmatic media buying platform, Amobee 3D, the only 3D immersive mobile ad format in the market and Amobee LTV, the most comprehensive solution to better understand, engage and retain mobile app users at scale.

For publishers, Amobee offers Amobee RTB Exchange, a leading-edge programmatic ad revenue platform that connects supply to the world’s leading demand sources, Amobee 3D SDK, which allows publishers to run Amobee 3D ads to achieve the highest ROI per impression, and Amobee LTV, which  allows mobile app publishers and developers to increase user loyalty, and maximize revenue potential.Amobee LTV currently supports iOS and Android apps. For more information about Amobee LTV, or to join the private beta, go to:

About Amobee

Amobee is defining digital advertising with comprehensive solutions and services for advertisers, publishers and mobile operators worldwide. Amobee technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. Amobee’s proprietary Amobee 3D platform empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was named “Mobile Marketing & Advertising Agency of the Year” at the 17th Annual Global Mobile Awards.

Media Contacts:

Laurel Davis-Lyons
Jargon PR for Amobee
+44 (0) 7975 919 000