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Northstar shortlisted – “Building brand identity in the digital age”

Northstar shortlisted for Admap Prize 2014

Northstar Research Partners, a full-service market research agency with offices in London, the US and Canada, has been shortlisted for the prestigious Admap Prize 2014, which celebrates excellence in strategic thinking within brand communications.@NorthstarHub

Co-written by Northstar’s Managing Director, Matthew Sell, and Associate Director, Jack Miles, the essay explores the importance of a reflective branding strategy in today’s fast-paced digital environment. Northstar is one of only three companies specialising in market research to appear on this year’s Admap Prize shortlist, a shortlist predominantly made up of planning and strategy agencies.

Commenting on the nomination, Matthew Sell, Managing Director, Northstar Research Partners said: “We’re delighted that our essay has been nominated for Admap’s prestigious accolade. Building brand identity in the digital age is at the heart of our research and consultancy work with both B2B and B2C clients. We’re extremely proud that our branding insights have been recognised as being among the most inspiring in the industry.”

The winners of the Admap Prize 2014 will be chosen by a judging panel consisting of experts in global brand communications, such as Unilever, SABMiller plc, Landor and Initiative, and announced in May. The overall winner will receive a $5,000 cash prize.