Shaken & Stirred - Influential Brand Profiling and Positioning

Research : One Kings Lane selects EasyInsites for custom panel initiative

Panel to be Used for both Online and Offline Research

One Kings Lane, the leading online destination for home, has selected online research and custom panel experts  @EasyInsites to build and manage their custom panel in the US.  This panel will be comprised of both One Kings Lane members and consumers across the US, with particular emphasis on key @onekingslane markets.

This panel will also be utilized for quick polls and forum discussions to support insight-led decision making across the entire business.

Corinne Gillespie, Head of Customer Insights, has been instrumental in the decision to build this panel and the process of selecting EasyInsites.

Corinne comments, “Partnering with EasyInsites enables us to obtain thoughtful feedback directly from consumers, and as a result, evolve our site experience and exceed shopper expectations.”

Charles Pearson, Founder & Managing Director at EasyInsites adds, “One Kings Lane is a leading online-only destination for home décor in the United States. We will partner with them in a meaningful way to maximize their existing online panels, as well as support custom panels for both online and offline purposes.  One Kings Lane will utilize EasyInsites’ in-house web design and development team, ensuring all online works meets the brand’s standards.”

One Kings Lane

Danielle Arceneaux,  Senior Director, Communications Direct:  917-449-4148


Charles M. Pearson, Founder & Managing Director Direct: +44(0) 1483 549 418

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About EasyInsites:

EasyInsites is a full service online research agency specialising in custom panels and innovative online research methods.  EasyInsites provides its clients across the globe – both end clients and research agencies — with a flexible range of online quantitative and qualitative research services to meet their research needs and to allow more research to be conducted faster and at a lower cost.   EasyInsites conducts online research for clients from start to finish including questionnaire development all the way through to report writing and analysis, as well as enabling self-serve on the EasyInsites platform for clients who at times would like to script their own surveys.

One especially unique option EasyInsites provides is to have a client’s panel open on the Cint OpinionHUB, and in so doing enable the client as panel owner to participate in a revenue share and to help keep their panelists sufficiently engaged.

Another very important feature is responsive design with all panel websites created and hosted by EasyInsites, and surveys that are always optimised by device to ensure they work properly and result in a good experience for those participating on their smartphones or tablets.  This feature greatly improves the experience for all panelists and results in more representative results, higher response rates and lower panel attrition.  For more information, please visit us at