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Emotion analytics co wins AdWeek Europe’s innovation competition

by on May 7, 2014 in Events, Events & Awards, Lead Article, Nuggets, Research, Videos

Awards : Realeyes @realeyesit, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Industry Index Innovation Series competition launched by the Digital Media Review in partnership with Advertising Week Europe.

The competition, in which marketers from around the world participate, showcases break-through global marketing technologies as rated by their clients; Realeyes beat 80 participating technologies to win.

More from theMarketingblog on Realeyes.

“This is the first marketing-crowd-sourced, validated competition showcasing breakthrough global marketing technologies,” says Gayle Meyers, Founder of Digital Media Review. “Coming top of 80 technologies indicates just how strongly marketers believe Realeyes can help them do their jobs better in terms of producing content and buying media space.”

Founded at Oxford University and dubbed “The Google of Emotions”, Realeyes measures people’s emotional response to media content via standard webcams. Realeyes enables brands and agencies to really understand the impact of their creative and maximize return on media spend. The platform has become a powerful tool for research agencies such as Ipsos, media publishers like AOL and agencies like Havas Media to make profitable marketing decisions for many Fortune 500 brands.

“It’s an honour to win a competition voted for solely by marketers but, more importantly, it proves how we’re helping them to make better decisions”, says Mihkel Jäätma, Realeyes’ CEO.

“The industry is obsessed with automation, numbers and targeting whilst the creative quality is often overlooked. Yes, programmatic allows hitting the right people at the right time but if the ad itself is poor its wasted money and damaging to the brand. Emotion analytics, which offers the scale and speed of programmatic media, avoids this, improving the quality and distribution of creative.”

This follows another recent award win for Realeyes who captured the Big Data Venture Challenge jury and audience prizes at the 2014 global I-COM summit for the marketing measurement and data industry.

Realeyes was also recently selected by research giant Ipsos to be their global provider of facial coding and body gesture measurement to understand how people feel while they view advertising and communications content.


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