Shaken & Stirred - Influential Brand Profiling and Positioning

Insight : What do people want from brands on Twitter?

According to Twitter, there are 255 million active Twitter users generating more than 500 million Tweets per day. Link clicks are by far the biggest way users interact with content, accounting for 92% of all user interaction with Tweets.

Twitter users follow a median of 6 brands on Twitter, looking for things like interesting and fun content, news and updates, discounts and promos and more.

Via A Scientific Guide to Writing Great Tweets: How To Get More Clicks, Retweets and Reach

Twitter for Beginners. A practical workshop in getting started / Mark Longbottom


So we know your customers are on Twitter, ready to click some links. They want to hear from you there and take actions that can benefit your business.

Twitter’s research shows that:

  • 60% of respondents say they’ve made a purchase from an SMB based on something they saw on Twitter.

  • 86% say they plan to purchase in the future.

  • 43% of respondents plan to make multiple purchases from SMBs they follow on Twitter.

Twitter stats