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Movers and Groovers : AdRoll appoints Michael Bertaut as MD of EMEA Strategic Sales

Global ad retargeting company launches in London to invest in ad tech capital of Europe

AdRoll, the world’s most widely adopted retargeting platform, today announced the opening of its London office and the appointment of Michael Bertaut as Managing Director of EMEA Strategic Sales.

Bertaut, Google’s former Country Manager for Italy and ex-Head of New Business Sales in Latin America, will be responsible for building out a London-based strategic sales organisation, focusing on bringing @AdRoll ‘s cross-device, cross-platform, transparent digital advertising solutions to sophisticated larger brands and agencies across EMEA.

AdRoll’s launch in London comes as the latest IAB Europe AdEx Benchmark reveals that online advertising grew 11.9 percent to a market value of €27.3 billion in 2013. London is AdRoll’s second office opening in Europe following its launch in Dublin last year. Over the next year, AdRoll will look to grow from 100 employees to 250 employees across London and Dublin as the company rapidly expands its presence to increase its service and product offering to prominent brands and established agencies throughout EMEA.

As the company’s first London hire, Bertaut is the latest in a series of AdRoll executives to join from Google. He brings over 16 years of experience to the role, with an extensive background in digital marketing and business development having worked throughout Europe and Latin America. Fluent in French, Spanish and Italian, Bertaut was previously a member of the EMEA leadership team in Google’s EU Headquarters.

More recently, Bertaut was part of Google’s LATAM Leadership team, where he held the position of Head of New Business Sales for Latin America’s 18 Spanish-speaking countries focused on developing the digital ecosystem across the region by working with digital agencies and direct clients to increase online presence.

“Within EMEA, London is the ultimate hub for ad tech and home to the UK’s largest media agencies so opening an office here is an essential part of our global expansion strategy,” said Aaron Bell, CEO at AdRoll. “Following our launch in Dublin last year, we’ve already seen strong demand and results from European advertisers and we are on a mission to drive this momentum even further. Michael’s extensive experience at Google and deep knowledge of Europe will be invaluable as we look to strengthen AdRoll’s leadership in the industry and scale a high-performing team. We are thrilled to welcome him to the company.”

Michael Bertaut, EMEA Managing Director at AdRoll, added: “AdRoll is one of the world’s leading ad tech businesses and this investment in ongoing international expansion demonstrates our commitment to staying front and centre in the industry. Having worked closely with digital agencies and direct clients at Google, there is a huge need in Europe for more innovative, transparent digital advertising solutions. By investing in London’s vibrant technology scene we’re opening our doors to major media agencies and brands who want to access powerful retargeting technologies. I’m looking forward to joining such an ambitious team as we build out AdRoll across Europe.”

Bertaut joins AdRoll in the midst of significant company growth. Earlier this year the company raised a $70 million round of capital led by existing investor Foundation Capital. AdRoll has also grown its U.K. customer base by 251 percent within the last year and now serves over 15,000 customers in more than 100 countries.

About AdRoll

AdRoll is the global leader in retargeting, with over 15,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalised ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97 percent customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook.

The company is backed by leading investors such as Foundation Capital, Institutional Venture Partners, Northgate Capital, GlenMede, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit