Shaken & Stirred - Influential Brand Profiling and Positioning

Laughter Spot : The Blonde Gambler…”Come on, baby, mommy needs a new set of clothes!”

A beautiful Swedish blonde walks into a Vegas casino and goes straight to the roulette table. She smiles to the two dealers and bets $20,000 on one spin.


“I hope you don’t mind,” she says in a dreamy voice, “but I feel much luckier naked…” and she peeled off all her clothes, staying completely naked.  “Come on, baby, mommy needs a new set of clothes!”

The roulette wheel stops on 13. “I won I WON!!!” Shouts the blonde and jumps in the air in excitement


She collects the winnings and her clothes, hugs the dealers and disappears.
The two dealers looked at each other in shock, until one of them pulled himself together and ask: “Did she bet on 13?”
I don’t know,” said the other dealer. “I thought you were looking…

1. Not every gamble relies on luck.
2. Not all blondes are stupid.
3. But men – are always MEN!