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Shaken & Stirred - Influential Brand Profiling and Positioning

Laughter Spot : How is that I make £40,000 a year and you make £1.7M?

A motor mechanic was removing a cylinder head from the motor of a BMW M3 when he spotted a well-known cardiologist in his workshop. The cardiologist was there waiting for the service manager to come and take a look at his car when the mechanic shouted across the garage, “Hey Doc, want to take a look at this?”

The cardiologist, a bit surprised walked over to where the mechanic was working on the BMW. The mechanic straightened up, wiped his hands on a rag and asked, “So Doc, look at this engine. I opened its heart, took the valves out, repaired or replaced anything damaged, and then put everything back in, and when I finished, it worked just like new.

So how is that I make £40,000 a year and you make £1.7M when you and I are doing basically the same work?”

The cardiologist paused, leaned over and whispered, “Try doing it with the engine running.”