Shaken & Stirred - Influential Brand Profiling and Positioning

The start of the countdown to Christmas : the launch of the John Lewis advert

The advert kickstarts the retail industry’s assault on our pockets between now and December 25.

The season is one during which retailers go all out to attract shoppers to part with their money via the medium of the humble television advert.

But the John Lewis ad is the one people are itching to see. Twitter is already abuzz, and YouTube is bracing itself for millions of hits (last year’s offering racked up 13m views)