Shaken & Stirred - Influential Brand Profiling and Positioning

18 of the best email subject lines you’ve ever read


I’d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends’ parties, and maybe even a few emails from your mom. That’s a lot to sift through, never mind actually open.

So what makes you want to take that extra step to actually open an email? Often, it’s the subject line. After all, it’s your very first impression of the email — and from it, you’ll do your best to judge the content on the inside.

I always ask myself one question before opening an email: Will opening this email be a waste of time? Typically, the answer to this question is based entirely on the effectiveness of the subject line. Granted, there are other elements of an email that make me want to open it — a familiar sender name, for example — but 9 times out of 10, the subject line is the determining factor.

If you’re an email marketer, or just someone who happens to send emails on behalf of your company, you don’t want to be one of those ignored (or (gasp) deleted) emails in your subscribers’ inboxes. You’ve gotta make sure your email subject lines are top-notch. And what better way to learn how to do that than by examining some great examples of subject lines?

Check out the following subject lines that we are completely bananas about.