Get in Touch

WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by on February 26, 2015 in Advertising, Best advertising story, Business, Lead Article, London & South East, Media, News you can use, Nuggets, Research, Rock 'n Roll, Videos

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film ‘In Her Shoes’ by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI – exclusive to theMarketingblog

Pic – Camilla Honey of JFDI (left) and Alex Gulland

‘In Her Shoes’ a film by Contented Brands from Contented Brands on Vimeo.

Here is the first video (In Her Shoes) of a series which will be seen in theMarketingblog over the next few months. In these on-line interviews, with high profile women within the marketing industry, our interviewees will be asked if they feel ‘sexism in the workplace’ has held them back’?

These films will feature women who are business owners, who head up brands and who also work for large agencies.

If this series of videos captures your imagination talk with us about potential sponsorship.

Call Alex Gulland on 07765 404 404 or Will Corry 01784 434 412


Each woman will be asked a series of questions covering the following areas:

  • The secret behind their success?. Key personal milestones?
  • Their initial inspiration for getting into the industry?
  • Advice to anyone who wants to get into their business?
  • Have they ever experienced sexism in the workplace, if so did it hold them back and how they dealt with it?

During the last part of the interview they will be asked about their favourite pair of shoes.

Then at the conclusion of the interview, they will be asked to nominate a man within their industry that they would like to see wear a pair of women’s shoes – this represents their shoes.  This would be someone they know, admire and feel could do their job.

The style of the interviews will be short, sharp and witty.

If this series of videos captures your imagination talk with us about potential sponsorship.   Call Alex Gulland on 07765 404 404 or Will Corry 01784 434 412

 

Alex Gulland

Contented Brands

http://www.contentedbrands.com/

Print article