Shaken & Stirred - Influential Brand Profiling and Positioning

#nothappy Blunders : “Thanks M&S for ruining Mother’s Day. Where are the flowers my son ordered”

Angry customers criticised Marks & Spencer last night after Mother’s Day flowers failed to arrive in time.

They complained that the store used beleaguered delivery firm Yodel, which has previously come under fire for struggling to deliver parcels during busy times.

M&S emailed some customers on Saturday and informed them that ‘something had gone wrong’ with their delivery and the flowers they had ordered would not arrive on time.