The PR brief includes securing key influencer endorsements, traditional on and off line proactive press office activity and campaigns strategically designed to reassure first time parents of the quality of the brand’s medical grade silicon bottles and teethers.
Babyville at Clareville will communicate these messages via multi channel media relations activity.
Tony Lee, Director told us: “ We felt that Babyville demonstrated the strongest understanding of the nursery media in the UK as well as the messages we wanted to project for our brand to generate brand awareness and digital sales in the media. We are confident that they are the team for us!”
Babyville at Clareville has been working with leading nursery product providers for over 15 years and is looking forward to bringing its parenting media expertise to support Comotomo. The account will be managed by Babyville Director Nikki Fox:
“Bottle feeding is something of a contentious media topic in the UK – but our research showed that after 6 months, over 80% of new parents are only bottle-feeding, and nearly all new parents own a baby bottle whichever method they choose. Through multi-channel media campaigns and storytelling, we will highlight to the public the fact that the Comotomo bottle helps babies transition from bottle feeding to breastfeeding and back again – amongst other benefits.
The brand is already very successful in the US and with our skills and expertise in the market we are going to do our very best to ensure similar results ”
— comotomobaby (@comotomobaby) March 23, 2015