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Signal Launches Global Strategic Consulting Practice to Help Businesses Engage with Always-On Consumers

by on April 15, 2015 in Uncategorized

Signal, the global leader in real-time, cross-channel marketing technology, today launched the company’s Global Strategic Consulting Practice. The practice will help enterprise-level companies navigate the complex landscape of cross-channel marketing.

“Today’s consumers are always-on across mobile, online and offline environments,” said Marc Kiven, Founder and Chief Revenue Officer, Signal. “Since day one, Signal has focused on building technology that helps global brands deliver seamless experiences to these cross-channel customers. This focus gives us an unparalleled view into the organizational and technology challenges faced by senior marketers and C-suite executives – and how to solve them.”

“We developed this practice to put our unique expertise into action for brands that want to make their engagement data and marketing technology work better together – and as a result, create a single customer identity, better understand the customer journey, and drive more value across the enterprise,” Kiven said.

The engagements offered by the new practice are designed to cover a variety of clearly defined goals, including:

• Understanding the client’s current state of customer data, and which data and customer touchpoints are most relevant.
• Building data implementation roadmaps that prescribe needed projects and investments across people, process and technology.
• Defining and designing global data governance frameworks.
• Evaluating specific business problems such as understanding the ROI of operationalizing customer engagement data.

The practice was created based on Signal’s experience implementing and supporting more than 15,000 global clients in a variety of industries including retail, automotive, travel, financial services, and consumer packaged goods. The offerings, which also include half-day educational sessions on key data-driven marketing topics, will continuously evolve based on client needs.

The practice is led by Ana Milicevic, Senior Vice President, Global Strategic Consulting. Milicevic has more than 15 years of global digital marketing leadership. Prior to Signal, Milicevic was at SAS, where her team helped Fortune 500 customers adopt advanced and predictive analytics across marketing, advertising operations and digital content business units. Prior to SAS, she was responsible for development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into Adobe’s product suite.

“The digital marketing environment is complicated and constantly changing,” Milicevic said. “To be successful in this landscape, organizations need a solid, strategic plan for driving more ROI from their data and technology investments – and this is exactly what our new practice is designed to help marketers develop and execute. We’ve solved these types of challenges at a global scale and can help clients and prospects benefit from industry best practices to look at their customer engagement data in a whole new light.”

Milicevic will be discussing the Global Strategic Consulting Practice in a May 6 webinar, “Are You Ready For The 2016 Consumer? – Five Key Marketing Projects to Tackle This Year.” For more details or to sign up for the webinar, visit here.

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