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New responsive website : “It is critical to have a responsive website with UX at the heart”

by on June 11, 2015 in Latest News, Lead Article, Nuggets, Rock 'n Roll, Websites

National Accident Helpline launches new responsive website

Consumer at the heart of leading personal injury firm’s new website

National Accident Helpline, the UK’s leading provider of personal injury advice, today announces the launch of its new responsive, user-friendly website designed to give people an accessible way to secure the justice they deserve.

Having an accident can often leave people feeling vulnerable and distressed, and approaching a solicitor direct can be a daunting process – particularly when faced with a dry corporate website.

By contrast, National Accident Helpline, which represents a panel of 50 law firms, has commissioned extensive consumer research and UX testing to make sure that the site addresses accident victims’ concerns and queries in as straightforward and friendly a way as possible.

Designed and developed by digital agency, Tangent Snowball,, has been rebranded to allow the user to easily navigate the site online, on tablet and on mobile, reflecting the changing nature of technology and making it accessible across a range of different devices.

The new-look website will also deliver a more distinctive brand experience through expert content analysis, design methods and optimisation, whilst maintaining its already strong SEO ranking.

Beth Powell, marketing director, National Accident Helpline comments: “It was essential that our new website was built with our customers front of mind. The collaboration with Tangent Snowball and Atom 42 delivered a beautifully designed site with easy navigation on a slick, fast platform which is truly responsive, providing the same experience across different devices. We’re delighted by the reaction from customers and are looking forward to further stages of development over the coming weeks.”

Peter Miller, creative director, Tangent Snowball concludes: “In such a highly competitive market it is critical to have a responsive website with UX at the heart. Having worked with National Accident Helpline for the past six years we have a great relationship and excellent insight into the brand.

The end result is a significant departure from the previous look and feel of the website; we’re hoping for a continued positive reaction from National Accident Helpline’s customers as we continue to evolve the site.”

Andy Atalla, founder, atom42, says: “The primary benefit of the new site will be its improved experience across multiple devices. With mobile usage continuing to increase, we hope to see improvements in conversion.

Other benefits include a more advanced, flexible CMS and easier site management as well as improved conversion points and social sharing.”


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