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Important news for B2B marketers – Amongst B2B content whitepapers deliver the highest-quality leads

by on August 2, 2015 in Lead Article, Research, Retail, Small Business, Startups

Research reveals which B2B content types deliver best leads

Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.

The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.

Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).

Research reveals which B2B content types deliver best leads

 

 

 

 

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