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Shaken & Stirred - Influential Brand Profiling and Positioning

Video : A French hunk, a rather desirable old Merc sports car and a Taylor Swift lookalike

Here’s a bit of Gallic fun for Yves St Laurent’s L’Homme fragrance from BETC Paris, featuring a French hunk, a rather desirable old Merc sports car and a Taylor Swift lookalike, who keeps putting clothes on while she’s waiting for fulfilment to arrive.

But YSL makes clothes too. Directed by music vid ace Colin Tilley.