Shaken & Stirred - Influential Brand Profiling and Positioning

Problems for TripAdvisor and Amazon – they are being probed over fake reviews

TripAdvisor and Amazon probed over fake reviews:   Watchdog launches review over fears customers are wasting money because feedback cannot be trusted

  • Authority fears £23 million wasted online every year due to dodgy reviews
  • Competition and Markets Authority reviewing evidence sites pay for posts
  • CMA investigating sellers and businesses writing fake positive feedback
  • Meddling sites could face legal action and fines if found guilty