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“Forget not that the earth delights to feel your bare feet and the winds long to play with your hair” – Khalil Gibran

The Topless Tour was started two years ago by friends Olivia Edginton, 20, Lydia Buckler, 21, and Ingvild Marstein Olsen, 20, students at Trinity Laban Conservatoire of Music & Dance in London.

After taking an impromptu topless dip in a cold lake in Olsen’s hometown in Norway, the three friends wanted to capture the moment of freedom. “It simply just happened, no planning involved,” Edginton wrote in an e-mail.

#‎TheToplessTour‬ “Forget not that the earth delights to feel your bare feet and the winds long to play with your hair.” – Khalil Gibran.

While some parts of the world are instituting bikini bans and campaigning for travelers to cover up, elsewhere, travelers are encouraging others to take it off on social media for everyone to see.

What began as a spontaneous idea and Instagram post has sparked a stream of travelers to send in fun, topless photos — taken from the back — to be featured on the social media channels of the Topless Tour, which began as an Instagram project.

Judging from the enthusiastic response and growing number of participants, there’s something about posing topless that heightens the feeling of liberation and adventure while traveling.

Another article from theMarketingblog on The Topless Tour