Vivobarefoot, a maker of ‘barefoot’ shoes with patented ultra-thin soles, has launched a campaign to raise £750,000 on crowdfunding site Crowdcube.
The company, which claims ‘conventional shoes make your feet shoe shaped instead of foot shaped’, has sold more than a million pairs of shoes since launching in 2012 and is growing at 30 per cent a year.
The popularity of barefoot shoes is rising because they are said to have health benefits.
Clarks shoe scion seeks cash for ‘barefoot’ step through Crowdcube https://t.co/Vc3xLW0Bbu pic.twitter.com/LPBvsiDxnu
— Will Corry (@slievemore) March 13, 2016