Shaken & Stirred - Influential Brand Profiling and Positioning

Clarks shoe scion seeks cash for ‘barefoot’ step through Crowdcube

Vivobarefoot, a maker of ‘barefoot’ shoes with patented ultra-thin soles, has launched a campaign to raise £750,000 on crowdfunding site Crowdcube.

The company, which claims ‘conventional shoes make your feet shoe shaped instead of foot shaped’, has sold more than a million pairs of shoes since launching in 2012 and is growing at 30 per cent a year.

The popularity of barefoot shoes is rising because they are said to have health benefits.