Shaken & Stirred - Influential Brand Profiling and Positioning

Anthony Nolan releases campaign to encourage men to save lives through stem cell donation #MarchOfTheMen

Someone is diagnosed with blood cancer every 20 minutes and for many of these people, a stem cell transplant from a donor on the Anthony Nolan register is their last chance of life.

The problem is, not enough men are signing up to the Anthony Nolan register.  So this March, they’re calling on young men everywhere to join the movement, sign up to the register and spread the message: being a man means you could save a life.

Men are encouraged to sign up today and be the man at and share with the hashtag #MarchOfTheMen

Anthony Nolan  have released their new awareness video click here