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Conversion Week 2016

by on March 8, 2016 in Events & Awards, Lead story, Nuggets, Rock 'n Roll, Uncategorized

Date:  7 March 2016 – Conversion Week 2016 (, the annual global event, takes place on 18th-24th April.

Conversion Week is a series of conferences, workshops and seminars taking place around the World dedicated to Conversion Rate Optimization. Experts and event organizers unite to deliver a week of local and national events committed to helping business growth and promoting excellence through CRO.

As CRO becomes an integral part of ebusiness, Conversion Week promotes best practice and the latest developments on a global scale. Anyone involved in CRO is encouraged to set up their own local event  during Conversion Week. Whether it’s a conference, workshop or just a gathering of like minded people, let us know what you have planned at You will receive help and  support from the Conversion Week organization to make your event a real success.

Conversion Week is a global movement headed by Manuel da Costa,  CRO specialist at Digital Tonic, and Ton Wesseling, CEO Testing Agency and founder of Online Dialogue.

The programme of events opens with Conversion World (, which runs from 18th to 20th April, 2016.

Conversion World is an online conference, with sessions and keynote presentations designed for conversion optimizers and digital marketing professionals who want to understand how CRO can improve their business.

Expert speakers from around the Globe including Jeffrey Eisenberg @JeffreyGroks from Buyer Legends, The Brain Lady Susan Weinschenk @thebrainlady, Jim Sterne @jimsterne from The Digital Analytics Association and Nir Eyal, @nireya Hooked  will gather to deliver an inspiring programme. CRO components such as A/B testing are explained and discussed along with the psychology of online customers and how to optimize sites to boost sales.

Emerce Conversion

April 21, Amsterdam – The Netherlands

Emerce Conversion is a 1 full day conference to update you on what is happening in the world of conversion optimization. This conference takes place in downtown Amsterdam with keynotes from Marie Polli @MariePolli Lukasz Zelezny @LukaszZelezny and Talia Wolf @TaliaGw.

LeanConf 2016

April 21 – 23, Manchester – UK

LeanConf in Manchester is a 3 day event. A day of workshops, a conference day and unconference and party. Some great conversion speakers on stage: Alistair Croll @acrol (Lean Analytics author) and Colin McFarland @MCFRL (CRO lead at Skyscanner).


April 23, Utrecht – The Netherlands

Conversion.Camp is a free to attend unconference where you bring your own problem. Experts unite to discuss these problems.

This event will be hosted at Seats2Meet in Utrecht. Registration is obligated. Limited to 200 attendees. With lunch & drinks.  ConversionCamp

Supporting Your Event

Conversion Week supports businesses and organizers across the Globe. Whether you’re planning a Conference during Conversion Week or just looking to get together with like minded people Contact We’ll help you become a part of this special global week and discuss how Conversion Week can help to make your event a success.

Conversion Week founder, Manuel Da Costa, said:

“I am thrilled to announce the dates for Conversion Week 2016. We have brought together some amazing speakers and keynote presenters to deliver a programme of events designed to cover all areas of CRO for today’s practitioner. We support and encourage businesses around the World to become a part of Conversion Week by running their own events during 18th -24th April. Let’s work together to spread the word and create greater understanding of Conversion Rate Optimization.

For more information, interview opportunities and photography contact:

Jackie Bissell

PR-Marketing, Conversion Week

Tel: + 44 7710 512617




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