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Vertical Leap Expands Its Social PR Division With The Launch Of A New Service That Gets To The Heart Of Influencers

by on March 4, 2016 in Uncategorized

New service uses Apollo Insights to target audiences at the right time with relevant content

Vertical Leap, (vertical-leap.uk) the search and digital agency, has announced the launch of a new social PR service. Vertical Leap’s Social PR will enable retail businesses to maximize their social media potential through a highly targeted cross platform system using marketing intelligence from Apollo Insights.

Vertical Leap Social PR monitors conversations about brands and services, tracking what matters and interests a business’s audience. Its marketing platform, Apollo Insights, uses intelligent algorithms to identify exactly what people are searching for and talking about, which enables the team to involve brands in relevant conversations.

Chris Pitt, Head of Marketing at Vertical Leap, said: “Using Apollo Insights we have developed our social PR service into a highly effective marketing tool that targets influencers. The process gets to the heart of issues so that businesses can build relationships with their audience by listening, understanding and engaging with them across all social channels much more effectively.

Vertical Leap’s content marketing team develops material – blogs, guidance documents, white papers, top tips, expert commentary – strategically and creatively designed to entice, inform and entertain followers, groups and online communities.  Apollo provides the insights necessary to direct the content to the right audiences.

Chris added: Our Social PR division has expanded with this new service. We are focused on targeting the right audiences, understanding their likes and dislikes as well as what’s important to them. Broadcasting lots of untargeted posts is ineffective, as like other forms of marketing Social PR needs a strategic approach. Apollo Insights will enable us to pin-point precisely who to target at the right time with relevant and creative content.”

 

About Vertical Leap

Vertical Leap is the digital marketing company. The company combines specialist
experts with its own deep data platform to improve marketing intelligence
and increase visibility and revenue.

 

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