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YouTube unboxing phenomenon ‘Unbox Therapy’ goes supersize in the biggest unboxing quest ever taken on

by on June 10, 2016 in Lead Article, Lead story, News you can use

YouTube unboxing phenomenon ‘Unbox Therapy’ goes supersize in the biggest unboxing quest ever taken on

Lewis Hilsenteger of Unbox Therapy, one of YouTube’s most popular unboxers, has released a video of his biggest ever unboxing quest – the reveal of the all new Ford KA+ value small car (view here).

Ford are truly thinking outside the box by joining forces with Lewis Hilsenteger and actress Joanna Page from the BAFTA award-winning BBC comedy “Gavin & Stacey” to reveal the spacious, fuel-efficient and fun KA+ in a video that supersizes the craze for unboxing videos.

The wildly popular YouTube phenomenon of unboxing gathered more than 1.1 billion viewers in 2015 alone and now attracts more than 8% of all YouTube traffic – the perfect time for Ford to step away from the traditional silk cloth reveal of the auto world and immerse themselves into the mesmerising world of unboxing.

Watch Lewis’ biggest ever unboxing here

Behind the scenes video can be found here

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