Shaken & Stirred - Influential Brand Profiling and Positioning

Arena Media lands £2 million media account for brewing giant Charles Wells

Charles Wells, the UK’s largest independent brewing companies, has appointed Arena Media to handle its consolidated £2 million media account across the Young’s cask, Bombardier and Estrella Damm brands.

The agency will be managing all media strategy, planning and buying activation across all media channels for the Young’s and Bombardier brands. Arena Media have been handling the Estrella Damm UK media business since 2012, and will begin working with the other Charles Wells brands this month, with the first campaign due to launch in September. The incumbent on the accounts was ZenithOptimedia.

Elliot Parkus, Managing Director at @ArenaMediaUK said: “We are absolutely delighted to be working with Charles Wells across all media activity. They have some fantastic brands that we are excited to be able to work on, and we look forward to bringing our agent of change for growth positioning to life for them to produce innovative ideas grounded in consumer insight that deliver great business results”

Jason Wills, Marketing Director at Charles Wells, added: “In an increasingly busy market it’s important for our Young’s, Bombardier, and Estella Damm brands to stand out in a way that is relevant to the modern beer drinker. We’re really looking forward to working with Arena Media as they help us achieve a smarter and more integrated approach in reaching our target audience.”