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Shaken & Stirred - Influential Brand Profiling and Positioning

ifolor tap into the eventful moments of heartbreak and divorce in comedy films for Christmas

A new campaign, featuring two teaser television commercials and two related films, has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding guest and a clever, young girl seek to change their lives with the help of a photobook.

In the Wedding TV ad we see the emotional impact of an ifolor photobook on a tearful new bride, encouraging viewers to explore what moved her by following an online link to the related film. Here we find out that the bride’s former boyfriend (Book of Mormon actor, Dan Buckley) has created a ‘super emotional wedding photobook,’ which he hopes will win back the heart of his ex-girlfriend, along with his very own cheesy love ballad

In the Christmas TV ad, viewers are again prompted to an online film to see what has made a couple cry as they turn the pages of a photobook – a Christmas gift from their young daughter. In this film, the daughter takes us through the pages of her book, explaining how she put it together. But in doing so, she unwittingly discloses the heart-breaking truth of her family – that her parents are actually separated and the emotional photobook is meant to unite them once more.

Pius Walker, Creative Director at Walker Zurich, said: “After the success of the Alzheimer’s commercial last year we wanted to explore more real life issues which resonate with audiences. Everyone makes their photobook for a different reason but why not a lovestruck guy who makes his ifolor photobook to win his ex girlfriend back? Or a smart, young girl who hopes she can reunite her parents for Christmas with her emotional photobook? We’re lucky to have a client who allows us to push the campaign away from the conventional.”

The TV spots and photos were shot in Sweden by Carl Sundemo at Hobby Films, and brought to life by Deli Pictures, Hamburg. The ads follow last year’s successful Grace and Vikings spots, which greatly increased ifolor’s brand awareness by achieving over four million YouTube views.