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Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

by on January 18, 2017 in Business, Latest News, Lead Article, Lead story, Movers & Groovers, News you can use, Research

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology.

Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.

Tina Gaffney joins as Head of Customer Success, reporting to CEO Mihkel Jäätma, to develop that function of the business and help support their continuing worldwide growth.

“We’ve been building up our customer base of brands, agencies and media companies, doubling our revenue year on year for the last three years,” said Jäätma. “Tina has the experience we need to help us capitalise on this momentum by growing our customer success team and ensuring our customers not only achieve, but exceed their business goals using our emotion measurement technology.”

Realeyes’ emotion technology platform helps marketers make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance.

Gaffney draws on over 25 years’ experience in the research and client service space, most recently as Vice President of Client Success at SaaS research company AceMetrix. She previously held positions including VP of Stakeholder Solutions at Harris Interactive, Senior Director at Toluna and Managing Director at Frank N. Magid Associates.

“The use of emotion measurement technology to improve advertising is exploding and my aim is to build on Realeyes’ continued success by moving from being customer-focused to explicitly customer-driven, providing even greater value as the company – and the technology – evolves to better fulfil our clients’ needs.” said Gaffney.

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