Shaken & Stirred - Influential Brand Profiling and Positioning

The Curve Group appoints Limelight to raise awareness amongst HR Directors

Specialist B2B PR and communications agency, Limelight has been appointed by talent and recruitment management specialists, The Curve Group to raise awareness of their outsourcing solutions and talent management.

Limelight will be working closely with The Curve Group to create a targeted communications programme which aligns with their growth ambitions and business strategy. As part of the brief, Limelight will seek to engage this traditionally hard-to-reach audience by gaining insight through industry research which will inform an ongoing programme of thought leadership.

As experienced outsourcing providers, The Curve Group frees up the time and internal resources of HR Directors so that they can focus on the projects they are passionate about. This additional time allows them the freedom to explore strategic improvements to their current internal practices and develop their employees, without being distracted by day-to-day processes and activities.

The Curve Group joins a portfolio of clients which spans marketing, professional and retail services, which work with Limelight with the aim of growing their business and gaining the recognition they deserve.

James Holmes, Managing Director of Limelight, said: “We are experts in the businesses services space and The Curve Group’s requirements are a natural part of our business offering. Using our commercially creative expertise to design a campaign that provides real insight, and enhances our client’s business strategy and their sales is always our main ambition.”

Lyndsey Simpson, Co-Owner of The Curve Group, added: “The Limelight team understood the challenges we faced when trying to reach our desired audience, and responded with a commercially creative campaign which aligned well to our business growth strategy.


We look forward to seeing the results of this campaign come through but initial press coverage has been great.”