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YOC’s programmatic business accelerates in the UK

by on October 27, 2017 in Lead story, News you can use, Nuggets, Uncategorized

YOC’s programmatic business accelerates in the UK

Group revenue is expected to increase by 22% due to the accelerated growth in UK sales.

Mobile advertising company YOC has announced an increase in revenue of 22% to EUR 3.3M for Q3 / 2017 according to preliminary calculations. These latest figures underpin an overall growth in the Group’s operating profits of 26% year-on-year.

Sebastian Bauermann, Finance Director at YOC AG: said: “The YOC Group reports a significant increase in revenue and results in the first nine months of 2017. We expect a further improvement in profitability for the final quarter of the year .

In Q2 this year, gross profits for the Group increased by 37.4%, a third of which came from its programmatic business. Demand continues to rise, especially in the UK which saw a 91% growth in business compared to 2016. Sales of its programmatic products have accelerated from 29% in 2016 to 70% in 2017 with an overall growth of 130%.

Oliver Gold, UK Managing Director (pictured) , said :

“The demand for programmatic ads in the UK has accelerated, resulting in our product sales increasing to unprecedented levels across the entire UK portfolio.

I am delighted with the efforts of our exceptional and dedicated commercial and product teams and expect this to continue with some game changing new technology releases just around the corner. The business has developed into a truly programmatic first, mobile monetisation platform and YOC programmatic product capabilities sit at the tip of the spear of custom innovation.”

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