Shaken & Stirred - Influential Brand Profiling and Positioning

How SEO can become your business’s greatest marketing tool

Nowadays, when we have a product or service we want to promote and sell, we design and put up a website dedicated to telling the World Wide Web about how wonderful our products and services are.

After all, when people want to purchase a particular product or avail of a specific service, their instinct is to search online. The presence of our business online is a must in this day and age. We want to create awareness about the products and services we offer, as well as make our brand familiar to our consumers. Ultimately, we want our product to become the brand of choice. 

Putting up a website is one thing. Getting consumers—our target market, to be more specific—to visit our website is another matter altogether. This is where the use of SEO comes in. SEO is short for search engine optimization.

Simply put, search engine optimization is a marketing strategy to make our business’s website dominate the options when people search for keywords that are related to our product or service. We want our website to be at the forefront. SEO drives more traffic to our business, as compared to the traffic generated without its aid.

          For many of us, we are the experts at our specific line of business. However, we may not know precisely where to begin if we were to engage in the field of SEO. We have the option to learn everything from scratch, or we can hire the services of an SEO consultant.

What can an SEO consultant do for us? In a nutshell, an SEO consultant can develop a strategy for us—one that works to boost our website’s presence effectively. The approach, in turn, eventually translates into sales and our business’s growth. Note, however, that an SEO strategy is not an overnight marketing tool. The effects of a good SEO strategy, although, are long-lasting and deliver desired results.

When we have an effective, on-target search engine optimization strategy, we achieve the following:

  • We get as many people as possible who are searching for the products we sell to find our website.
  • Not only do people find our website. They see our website as one of the first—if not the first—option? We want to come up first! After all, we are in business. Moreover, when our website comes up as one of the primary choices organically (and not because we paid for an ad), it makes our site and our business a very legitimate source or supplier.
  • We drive traffic on every page on our website, with the aid of an effective SEO strategy. We are able to maximize the use of keywords that guide people into visiting the various pages of our site.
  • We actually boost sales in our physical stores when we are very visible online. As aforementioned, people usually search for products online and typically check product prices as well as reviews before making actual purchases.
  • We have search engines doing the marketing work for our business 24/7. While we sleep or go about doing other things, we have the Internet doing the selling for us.
  • With the use of analytics, we gain insights into what is working to drive people to visit our website as well as insights into what is not working and needs to be improved.

If we want our business to grow in the right direction, it is essential that we get our SEO strategy right the first time. Moreover, getting an expert to design our strategy will yield better results for our business in both the short-term and long-term.

It is more cost-efficient, as compared to our learning and making use of search engine optimization on our own. It is better that we focus on our business—on developing and improving our products and services. At the same time, we entrust our SEO strategy to a reputable consultant who can do the work effectively for us.

         The World Wide Web is an exciting arena to explore and maximize. For our business to succeed, we do have to be competitive.

Making use of a winning SEO plan can become our business’s topmost marketing strategy, propelling our brand to the top. Ultimately, when our business wins, we win.