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What is PPC and how it can improve your online business results? 

by on November 19, 2018 in Digital Marketing, Ecommerce, Latest News, Lead Article, News you can use, Nuggets, Online Advertising, Small Business, Startups

What is PPC and how it can improve your online business results? 

If you are one of those that want to start or already have an online business, then this article will definitely be useful for you.

No matter what kind of business you want to get in, you will need to deal with online marketing.

The online world has innovated the way people and companies advertise online, so it’s absolutely essential that you’ll have a deep understanding of how things function.

Today we will talk about Pay-Per-Click (PPC) and how it can influence the future of your online business.      

What is Pay-Per-Click (PPC)?  

PPC is a relatively-new internet marketing model, which basically means advertisers pay a specific fee for each click on their ads. It had become increasingly popular over the last 10 years, especially among search engines (the biggest, of course, is Google) and different kinds of advertising platforms.

Basically, PPC can help you get targeted audience to your website and not rely solely on organic traffic.     

How can you use PPC?  

If your business implies selling products or services via a website, then you are lucky, since PPC is oriented towards that area. Google AdWords is the most popular one without a doubt, and it can help you advertise your business and get targeted traffic to your website or landing page.

You’ve probably seen when you’ve searched something on Google, those advertised pages appearing at the top. Those are actually companies and businesses advertising their pages using the Google AdWords platform.

There are also other business models, like, which have integrated the ads model and you as a customer can benefit from that. You also have PPC clickfraud to manage PPC Click Fraud.

Does PPC mean guaranteed sells and profits?      

Obviously, not! PPC is just a tool that can enhance your business, but it doesn’t do the hard work for you. There’s an entire process of researching and selecting the right keywords, organize keywords into ad groups and campaigns, setting and optimizing different landing pages for a better conversion, etc.

It’s a very meticulous work that requires in-depth study, a lot of testing and perseverance. Still, if understood and applied correctly, PPC is one of the most efficient tools for generating income online.

People generally complain about high fees, but if you pay 1 US dollar per click (and this fee could is relatively high, depending on the keyword), and you sell a 200 US dollars product or service, if 10 people interested in it go to your page and just one buys it, you will cover the expenses and get a nice profit.

PPC is a useful tool, but it’s not free. It’s your job to learn how to use it efficiently in order to cover the expenses and eventually generate profits.

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