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Postal Service 101: Tips on selecting the right one for your carrier needs

by on March 21, 2019 in Lead Article, News you can use, Nuggets, Retail, Small Business

Postal Service 101: Tips on selecting the right one for your carrier needs

Choosing the right carrier is crucial for your business success. It won’t be an exaggeration to say that it’s one of the things that can make or break your business.

However, not all business owners put careful thought on this operational factor.

The right postal service influences better delivery times and can add to customer satisfaction and happiness. This article will list tips on how you can choose the perfect carrier for your posting service needs.

  1. Think about your products

The first step in getting the right postal service is to consider your products. Look at what type of items you’ll be shipping, their weight, and sizes.

It’s crucial to know all the products you’ll be shipping and their corresponding dimensions to ensure you’re choosing a carrier who can fulfill all your postage needs. Using a site like can help in giving you options. Other things to note when thinking about your products are:

  • Research the minimum and maximum weight threshold allowed by the carrier and compare it to the weight of your items. Products that exceed the allowed dimensions could be subject to special pricing additional charges.

  • Check the policies of the carrier that may affect your items. For example, some carriers don’t post extremely fragile or very expensive items, and others don’t allow perfumes, items with batteries, and so on.

  • Don’t forget to check with your customer’s agreement for the possibility of different arrival times if you’re considering to send by freight larger and heavier products.

  1. Review the locations

Part of your business plan and structure is to determine which areas you deliver your goods to.

Knowing where you’re posting items to is essential in looking for the right service that can reach your customers’ locations.

Review if you’re posting locally within your state or country, catering to international customers, or looking at worldwide shipping. A few tips with location and carriers are:

  • Look for trusted local carriers other than those that are frequently used because the former can have cheaper rates and still be able to fulfill your local shipping needs.

  • Carefully research the combination of local and international carriers for international shipping to ensure that the packages arrive at the desired location in a timely manner.

  • Use more than one carrier whenever applicable, like in cases where you may have different warehouses or fulfillment centers.

  1. Research the company’s reliability

As shipping is a key operational metric, you need to make sure that you’re working with a reliable company whom you can trust to fulfill your deliveries on time, in the right location, and with little to no damages or errors.

This is vital to keep your customers satisfied and reduce your overall costs. When choosing carriers, don’t forget to include their reputation as part of the deciding factor. Here are some tips when checking for reliability:

  • Read the FAQs on the website to know what they do in case of lost or damaged items.

  • Examine which services have tracking numbers and the number of complaints about missing parcels.

  • Go through the user reviews of the carrier company, including those in third-party websites to ensure that there’s no bias.

  • Look at forums and groups of entrepreneurs to see discussions about their experiences with postal services they use.

  1. Check delivery times

In a fast-paced modern world, customers highly value getting their items in the least amount of time possible. Delivery time is crucial for customer satisfaction and can influence whether they will buy from you again or not.

To meet their expectations, you need to review the expected delivery times of local and international carriers. Here a few things to remember:

  • Choosing the cheapest services might mean having longer delivery times, so you must look at their timetables.

  • Research for carriers whose services aren’t easily halted by slight weather changes and other difficulties.

  • Learn how to mix your delivery options. For example, you can add the same-day shipping or express delivery option at a higher price instead of just having a standard delivery fee.

  1. Determine the cost

Choosing the right postal services includes a price that is low or reasonable for your business.

It’s important that you have cost estimates and comparisons before selecting your carrier to ensure that you find what is cost-efficient. Some saving tips are:

  • Compute profits and potential losses, especially when you’re offering free postage.

  • Allow combined shipping options for buyers with multiple purchases.

  • Don’t pay for insurance unless they are expensive items. The likelihood of stolen or missing packages is low compared to the total number of boxes you’re shipping out.

  • Know the exact dimensions of your items and use the right packaging and boxes to keep costs as precise as possible.

Final Thoughts

Product delivery plays a vital role in customer satisfaction. As you surely want to keep your customers happy, you need to take heed when selecting the right carrier for your business.

Use the tips above to get you started in the search for the best postal service for you.



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